Wednesday, 6 July 2016

Good Strong Coffee 1968

A kaleidoscopic 1968 cinema short produced by the advertising agency Batten, Barton, Durstine & Osborn advocating the use of coffee as a stimulant! The film features some fantastic Swinging London locations, psychedelic visuals and 'beautiful people' wearing beautiful clothing (I'm pretty sure I spy an Ossie Clark outfit...or two). Intriguingly, it doesn't seem to promote any specific brand in particular but it is quite possibly the best advert for the stuff that i've seen in a while...not that I needed too much persuading in the first place! Watch Good Strong Coffee (1968) in its entirety on the BFI's excellent Other Grooves collection here.

                                                    IMAGE CREDITS
All screen shots by Sweet Jane from Good Strong Coffee (1968) by Batten, Barton, Durstine & Osborn courtesy of the BFI's Other Grooves,models/actors uncredited. Visit the BBDO advertising agency's website here, Check out the BFI's Other Grooves entire Collection here. View some images from I'll Never forget What's isname (1967) starring Oliver Reed as a disillusioned London advertising executive who revolts against his career and escapes into Swinging London on one of my previous posts here, A Brief History of Psychedelic Light Shows on the excellent Liquid Light Lab blog curated by Steve Pavlovsky here. You'll find some Ossie Clark designs here & also hereWe need to talk about caffeine, great coffee scenes in movies here and finally Watch Coffee and Cigarettes (2004) by Jim Jarmusch here